I don’t suppose I’ve proved much of anything, but this is what I did.
I write stuff. Sometimes, when I vainly consider a bit worth a look (and that’s a relative measure), I submit it to reddit.com. Sometimes it draws a few eyeballs, other times it doesn’t.
I noticed a correlation between the headlines and the traffic. It didn’t seem to matter what effort I’d put into a rant, the determinative factor was the headline. Sometimes it was counter-intuitive…good bits (I thought) suffered because the headline aimed for irony. I worked on that, you down-voting cretins!
In any case, I thought I’d try something. Fuck content! Let’s see what a simple photo draws with just a snappy headline.
Photo of INCREDIBLY Ugly Zombie John McCain
Traffic went through the roof.
I repurposed and tossed up a posterized fark.com photoshop: Sarah Palin’s Education Strategy
In a matter of moments both had surpassed any and all of the posts on which I had worked.
Like I said, I don’t think I’ve proven anything, but it does raise some issues.
Sorta the inverse of that argument that every download is a lost sale…
In this pure democracy, it appears content is not a weighty consideration.
Well, of course…maybe my posts are shit. There’s that.
UPDATE: Since being submitted to reddit, this post leaped immediately to #1 today and is climbing like an alpine motherfucker: My Reddit Experiment. Imagine what it could do if it had the word TITS in the title!
Let’s see.
Filed under: Blogroll, Booze, Media, Social Commentary, Writing | Tagged: content, experiment, headlines, reddit.com, tits, traffic









So, Dr. Avi, which rack is yours? After you flashed me that horrifying pic of McScary yesterday I have to assume you are now showing off.
Oh, and wake your ass up over there and go to Bob’s. There is a most awesome phenomenon happening there right now. You might want in.